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This app is geared towards meeting the needs of socially active college students ages 21 to 30. The demographic of this focus group would be urban middle class. The BlackOut team chose to individuals to act as case studies for the type of users that would benefit from the app.
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Merlin Booero

Merlin is a 23 year old from San Diego. He is currently unemployed and his interests include brewery hopping and road tripping. Merlin uses BLACKOUT to find cabs nearby to take him and his friends safety to their hotel room.
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Kelso Respada

Kelso is a 21 year old college student from Los Angeles California. She works on campus and her interests include hanging out with friends, attack on titan, and free sampling at Costco. Kelso uses BLACKOUT to track her group of the night.
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